In this story about a guy finding a notebook containing a formula for something called "D Peppers Pepsin Bitters" there's this wonderful line:
"It isn't a recipe for a soft drink, says Greg Artkop, a spokesman for the Plano-based Dr Pepper Snapple Group. He said it's likely instead a recipe for a bitter digestive that bears the Dr Pepper name.
He said the recipe certainly bears no resemblance to any Dr Pepper recipes the company knows of. The drink's 23-flavor blend is a closely guarded secret, only known by three Dr Pepper employees, he said."
23 flavors?!?!?! Here's an idea. Take away twenty of them and make something tasty.
And what is it with these soft drink companies and their need to have their secret formulas known by only a few people? Coke advertises that only two guys know that formula. Dr Pepper has three. What does that mean exactly? Do these guys concoct each batch individually? Come on, machines measure it all and make it. You need zero guys to know the formula. And in the case of Dr. Pepper, a good case of amnesia would be good for us all.
Speaking of which....Dr. Pepper guys, if you're reading this after a bout of amnesia, the flavors are pineapple, coconut and rum.